Izvorni znanstveni članak
https://doi.org/10.20867/thm.32.4.11
Attitudes, norms, and economic constraints in young adults’ local food tourism intentions
Ilias Kalis
; Ionian University, Department of Tourism
*
Constantinos Artikis
; Ionian University, Department of Tourism
Charis Polydoros
; Université Angers Faculté des lettres, langues et sciences humaines
Georgios Polydoros
; University of Crete, Department of Mathematics & Applied Mathematics
* Dopisni autor.
Sažetak
Purpose – This study examines the influence of local cuisine on destination choices among young
Greek adults, aiming to understand how attitudes, subjective norms, and perceived behavioral
control impact travel intentions.
Methodology/Design/Approach – A 15-item questionnaire based on the Theory of Planned
Behavior and Utility Theory was distributed to 411 Greek participants aged 20-29. Data were
collected through online surveys and analyzed using hierarchical multiple regression to assess the
interaction between psychological factors and economic constraints on travel decisions.
Findings – The results reveal that local food significantly influences young adults’ intentions to
visit destinations, with attitudes, subjective norms, and perceived behavioral control each playing
a role. Economic constraints and personal preferences moderate these effects, highlighting the
complex relationship between local food preferences and travel behavior.
Originality of the research – This study addresses a gap in culinary tourism research by focusing
on young adults, a demographic whose travel behavior is shaped by unique preferences and
financial considerations. The findings contribute to tourism marketing by offering insights into
how local gastronomy affects destination appeal among young Greek travelers
Ključne riječi
local food; potential influence of local cuisine; attitudes; decisions; criteria for visiting a destination; young Greek adults
Hrčak ID:
349096
URI
Datum izdavanja:
10.7.2026.
Posjeta: 0 *