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From Terroir to Trust: Generation Z, English for Specific Purposes, and Croatian Food Heritage—Part Two

Tihomir Živić orcid.org/0000-0002-6688-6882 ; Faculty of Agrobiotechnical Sciences Osijek, J. J. Strossmayer University of Osijek *
Maja Novoselec ; Faculty of Agrobiotechnical Sciences Osijek, J. J. Strossmayer University of Osijek

* Dopisni autor.

Sažetak

Part II of “From Terroir to Trust” presents results on Gen Z’s knowledge of EU-protected Croatian traditional products. The study joins ESP terminology and digital heritage marketing. As Part I specifies, it further interprets an English questionnaire administered concurrently to BIO/FABSO first-year English-course students at J. J. Strossmayer University. Overall, PGI functions as a legal infrastructure of authenticity and local values. In digital narration, students are and will be cultural mediators and global translators of food/drink heritage. It asks what Gen Z knows and where multimedia ESP teaching is limited: conceptual assent exists, but English terminological precision is moderate.

Ključne riječi

Generation Z, Croatian traditional products; Protected Geographical Indication; English for Specific Purposes terminology; digital heritage marketing

Hrčak ID:

349854

URI

https://hrcak.srce.hr/349854

Datum izdavanja:

28.7.2026.

Posjeta: 0 *