Review article
https://doi.org/10.47960/2712-0457.2026.S2.8.111
CORPORATE RESPONSIBILITY AND RISK MANAGEMENT
Nikica Bubalo
; University of Mostar, Mostar, Bosnia and Herzegovina
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* Corresponding author.
Abstract
This paper develops a conceptual model connecting corporate responsibility, risk management, and communication within the proposed PR 4.0 framework. A selective literature review is combined with a normative analysis of the Personal Data Protection Law of Bosnia and Herzegovina and Regulation (EU) 2016/679, with attention to their respective scopes and conditions of application. Personal data protection illustrates how accountability, safeguards, and intelligible communication intersect. The model distinguishes interpretive risk, concerning the meanings attributed to organizational conduct, from reputational risk, concerning adverse stakeholder evaluations. Its contribution is to connect established governance and risk management concepts with meaning management in a single analytical framework. The proposed links between responsible conduct, communication, interpretive stability, trust, and legitimacy are theoretical assumptions requiring empirical testing. Communication is thus considered a potential governance capability grounded in demonstrable responsibility, rather than a substitute for lawful and ethical conduct.
Keywords
corporate responsibility; risk management; personal data protection; PR 4.0; meaning management
Hrčak ID:
353041
URI
Publication date:
1.11.2026.
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