South Eastern European Journal of Communication, Vol. 8 No. posebno izdanje, 2026.

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PR 4.0: MEANING MANAGEMENT AS THE FOURTH PARADIGM OF PUBLIC RELATIONS (str. 7-30)

Zoran Tomić
Izvorni znanstveni članak

PR 1.0 - PUBLICITY AS THE FIRST PARADIGM OF PUBLIC RELATIONS (str. 31-43)

Đorđe Obradović, Marijan Primorac, Iko Skoko
Pregledni rad

PR 2.0 - PUBLIC INFORMATION AS THE SECOND PARADIGM OF PUBLIC RELATIONS: IVY LEE AND THE EMERGENCE OF MODERN CORPORATE PUBLIC RELATIONS (str. 44-60)

Miro Radalj
Pregledni rad

PR 3.0 - RELATIONSHIP MANAGEMENT AS THE THIRD PARADIGM OF PUBLIC RELATIONS (str. 61-76)

Iva Rosanda Žigo, Antonia Tomaš
Pregledni rad

PUBLIC RELATIONS AS A MANAGEMENT FUNCTION: TOWARD MEANING MANAGEMENT (str. 77-90)

Damir Vasilj, Željko Mateljak, Ivan Torbica
Pregledni rad

PUBLIC RELATIONS AND THE ETHICS OF MEANING MANAGEMENT: PUBLIC PERCEPTIONS BETWEEN LEGITIMATE INTERPRETIVE FRAMING AND MANIPULATION (str. 91-110)

Ivana Primorac Bilaver, Davorka Topić Stipić
Pregledni rad

CORPORATE RESPONSIBILITY AND RISK MANAGEMENT (str. 111-127)

Nikica Bubalo
Pregledni rad

CRISIS COMMUNICATION IN PR 4.0: NEW CHALLENGES OF CRISIS MANAGEMENT IN THE DIGITAL SOCIETY (str. 128-142)

Ivan Tomić, Luka Martin Tomažič, Vladimir Vegar
Pregledni rad

TRADITIONAL AND DIGITAL MEDIA IN PR 4.0 (str. 143-160)

Franjo Takač, Miroslav Vasilja, Ilija Musa
Pregledni rad

ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS: CHALLENGES AND PROSPECTS OF PR 4.0 (str. 161-180)

Tomislav Volarić, Maja Marić
Pregledni rad

FROM VISIBILITY TO AUTHORSHIP: GENERATIVE AI AND MEANING MANAGEMENT IN PUBLIC RELATIONS (str. 181-200)

Tonina Ibrulj, Vladimir Ruf, Željka Perić
Pregledni rad

STRATEGIC COMMUNICATION IN THE INTERNATIONAL CONTEXT: CHALLENGES OF THE POST-GLOBALIZATION ERA (str. 201-215)

Božo Skoko, Hrvoje Jakopović
Pregledni rad

PR 4.0 AS AN INTERPRETIVE EXTENSION OF PUBLIC RELATIONS (Scientific synthesis and concluding review of the special issue of the South Eastern European Journal of Communication, Volume 8, 2026) (str. 216-228)

Đorđe Obradović
Recenzija, prikaz

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