Izvorni znanstveni članak

Marketing of Professional and Financial Services in Croatia

Đurđana Ozretić Došen orcid.org/0000-0001-5976-5866 ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Tanja Kesić ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Jozo Previšić ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Sažetak

Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies’ understanding of usefulness of marketing — concepts, methods and techniques — in their daily operations.

Ključne riječi

marketing of services; professional services; financial services

Hrčak ID:

34405

URI

https://hrcak.srce.hr/34405

Datum izdavanja:

1.11.1999.

Posjeta: 1.456 *