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Zagreb International Review of Economics & Business, Vol. 2 No. 2, 1999.

Original scientific paper

Marketing of Professional and Financial Services in Croatia

Đurđana Ozretić Došen orcid id orcid.org/0000-0001-5976-5866 ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Tanja Kesić ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Jozo Previšić ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Full text: english pdf 556 Kb

page 105-115

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Abstract

Based on sample survey of professional and financial service companies in Croatia, in this article, the authors try to analyse their marketing orientation in business practices. With the help of the data they assess the extent of companies’ understanding of usefulness of marketing — concepts, methods and techniques — in their daily operations.

Keywords

marketing of services; professional services; financial services

Hrčak ID:

34405

URI

https://hrcak.srce.hr/34405

Publication date:

1.11.1999.

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