Pregledni rad

Credibility – The Base of Media Activity

Ante Gavranović

Sažetak

Credibility in communication is a very significant element of business (and any
other) policy and it becomes a key success factor.
Lies, cover-ups, manipulation and showing nothing but “a good side of story”
are designated by professionals as credibility “killers”. The role of public relations in
creating media is constantly growing and there is a latent danger of press content,
particularly specialized ones, to become filled with PR material. The relation between
media and PR is constantly changing and getting new forms; thus it is very important to
keep controlling those inter-relations as they could become their own opposition.
Moreover, there are efforts for PR to become too important in entire media space.

Ključne riječi

credibility; media; PR; communication; new social values

Hrčak ID:

44537

URI

https://hrcak.srce.hr/44537

Datum izdavanja:

18.12.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.735 *