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THE MOTIVES OF CRUISE COMPANIES FOR GOING MULTINATIONAL

Doris Peručić orcid.org/0000-0003-1329-2666

Sažetak

The process of business consolidation has been present throughout the history of the cruise industry. Economies of scale and the need to expand into new markets around the world have been, in part, the cause of mergers and acquisitions of cruise companies. Today, on a global scale, three large corporations dominate the cruise market. They account for 84.3% of the total gross tonnage and 83% of the total number of lower berths. The companies enriched their supply with the introduction of increasingly larger ships and with product innovations, and exploit an internationally renowned corporate image to extend operations overseas. The paper investigates the motives for multinational operations and how cruise companies manage the supply in order to reduce costs and their business risks.

Ključne riječi

cruise companies; motives; expansion; economy of scale; costs; marketing advantages

Hrčak ID:

47324

URI

https://hrcak.srce.hr/47324

Datum izdavanja:

15.9.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.715 *