Pregledni rad

Internationalization of small and medium-sized enterprises

Zoran Paunović orcid.org/0000-0003-0880-5666
Darko Prebežac orcid.org/0000-0003-4856-4668 ; Ekonomski fakultet-Zagreb

Sažetak

Highly developed countries, which are similar to Croatia by size and population, highlight the importance of small and medium-sized enterprises (SMEs) as holders of export activities and key factors in raising the competitiveness of the entire economy. In this paper authors research the concept of internationalization of SMEs. Analyzing the influence of decision makers on the process of internationalization and showing its advantages and disadvantages for the respective company and country, this research introduces the most common models on the basis of which this process is implemented in practice. A case study of a small export company from Croatia illustrates the process of internationalization to the U.S. market and provides useful information to the companies which are planning to enter new markets.

Ključne riječi

small and medium-sized enterprises; business internationalization; internationalization patterns; internationalization factors; marketing concept of internationalization

Hrčak ID:

62112

URI

https://hrcak.srce.hr/62112

Datum izdavanja:

28.6.2010.

Podaci na drugim jezicima: hrvatski

Posjeta: 8.134 *