Pregledni rad
https://doi.org/10.20867/thm.12.1.13
THE IMPORTANCE OF REENGINEERING IN THE DEVELOPMENT STRATEGY OF HOTEL AND TOURISM ENTERPRISES
Christian Stipanović
; Faculty of Tourism and Hospitality Management in Opatija, University of Rijeka, Croatia
Sažetak
Frequent changes on the global market are making it difficult
to determine future tourist trends. Competition among foreign hotel chains, national tourism enterprises and family businesses is dynamising the market in response to increasingly discerning tourist needs. Hotel and tourism enterprises need to actively manage changes in creating new competitive advantages. Business reengineering, changing the business philosophy and creating a new generation of managers are preconditions needed to break away from the remnants of the former system and to bridge the gap between excellent opporunities and confined reality. To adapt to the system of new market values, companies must apply modern business determinants and innovative development strategies.
Ključne riječi
competitiveness; tourism enterprise; development strategy; business intelligence
Hrčak ID:
62025
URI
Datum izdavanja:
8.6.2006.
Posjeta: 3.047 *