Student Loyalty Modeling
APA 6th Edition
Aritonang R., L.R. (2014). Student Loyalty Modeling. Market-Tržište, 26 (1), 77-91. Retrieved from https://hrcak.srce.hr/123371
MLA 8th Edition
Aritonang R., Lerbin R.. "Student Loyalty Modeling." Market-Tržište, vol. 26, no. 1, 2014, pp. 77-91. https://hrcak.srce.hr/123371. Accessed 3 Dec. 2023.
Chicago 17th Edition
Aritonang R., Lerbin R.. "Student Loyalty Modeling." Market-Tržište 26, no. 1 (2014): 77-91. https://hrcak.srce.hr/123371
Aritonang R., L.R. (2014). 'Student Loyalty Modeling', Market-Tržište, 26(1), pp. 77-91. Available at: https://hrcak.srce.hr/123371 (Accessed 03 December 2023)
Aritonang R. LR. Student Loyalty Modeling. Market-Tržište [Internet]. 2014 [cited 2023 December 03];26(1):77-91. Available from: https://hrcak.srce.hr/123371
L.R. Aritonang R., "Student Loyalty Modeling", Market-Tržište, vol.26, no. 1, pp. 77-91, 2014. [Online]. Available: https://hrcak.srce.hr/123371. [Accessed: 03 December 2023]
From a marketing perspective, student loyalty is a key objective for numerous higher education institutions since a loyal student population is a source of competitive advantage. The specific purpose of this research is to develop an empirical model linking student loyalty to student satisfaction, student trust and student social identification to the institution. Data was collected from 226 undergraduate management and accounting students of the Faculty of Economics, Tarumanahgara University Jakarta, Indonesia. Empirical investigation was carried out to validate the frame work through measurement reliability and validity, and testing the significance of the relationship structure using regression analysis. The results suggest that satisfaction, trust and social identification are both positive and significant predictors of loyalty, and trust mediates the relationship between satisfaction and loyalty. Based on the results, managerial implications and topics of future research are suggested.
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