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Preliminary communication

Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment

Maja Arslanagić-Kalajdžić orcid id orcid.org/0000-0002-4954-782X ; School of Economics and Business, University of Sarajevo
Selma Kadić-Maglajlić ; School of Economics and Business, University of Sarajevo
Muris Čičić ; School of Economics and Business, University of Sarajevo


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Abstract

This paper focuses on dimensions of the perceived service quality measurement for business schools. We propose an adapted SERVQUAL measure of expected and perceived quality, where employees at business schools are split into two groups: faculty and administrative staff, and assessed separately. This measure represents a tool for comparable service quality assessment at business schools. Empirical data were collected among undergraduate students in a developing economy. A total of 282 respondents were used to assess the overall fit of the proposed model and to test the differences between the expectations and the perceptions of service quality in a business school. The results support usability of the proposed adapted SERVQUAL measure. Therefore, the study contributes to the existing literature reporting the findings on service quality in an educational context.

Keywords

service quality, SERVQUAL, higher education, faculty members, administrative staff

Hrčak ID:

123380

URI

https://hrcak.srce.hr/123380

Article data in other languages: croatian

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