Original scientific paper

Effective green business plan as a prerequisite for sucessfull green entrepreneurship

Maja S. Todorović

Abstract

Environmentally responsible business is focused on the usage of renewable resources (environmentally sustainable) and takes into account the impact of its activities on the human aspects (CSR). We cannot forget the third component ─ that such business must be able to cover its costs and make profit (economically viable). Green entrepreneurship and environmentally responsible business, in order to achieve all the above mentioned criteria, require proper strategic planning and development of business ideas. The best framework for the formulation of such ideas is a green business plan. This paper aims to give a guidance to what a good business plan (in addition to classical elements) should contain and which strategic approaches could be included in order to be a good foundation for a successful green business.

Keywords

green business plan; green entrepreneurship; environmentally responsible business

Hrčak ID:

130204

URI

https://hrcak.srce.hr/130204

Publication date:

1.6.2012.

Article data in other languages: serbian

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