Entrepreneurial learning, Vol. 2 No. 1, 2012.
Original scientific paper
Entrepreneur competence in crisis
Zorka Grandov
; Fakultet za ekonomiju i inženjerski menadžment u Novom Sadu, Novi Sad, Srbija
Verica Jovanović
; Ekonomsko-menadžerska škola, Pančevo
Maja Đokić
; Visoka strukovna škola za propagandu i odnose sa javnošću, Beograd, Srbija
Abstract
Starting point in this work is the fact that lately, due to the world economic crisis, the quantity of entrepreneur activities stagnate in almost every country. When this problem was analyzed in detail it was found out that the main cause for many firms to be closed is the fact that their owners are not competent enough. It is assumed that the solution to this problem is the model of necessary entrepreneur competence in which there are features and knowledge for the modern entrepreneur to gain and so to survive in the market that is very risky. In addition to this, it is concluded that it is necessary to change the way in which the entrepreneur handles the basic business functions. The most important one is the function of planning which should be innovated the most. It is unavoidable to consider the factor of risk when planning any, middle term or short-term, business plan. The main conclusion is that the classical risk appraisal of future business should be broaden and should include the analysis of how capable the entrepreneur is to react on time and effectively when there are unexpected market changes.
Keywords
entrepreneur (businessman); competence; risk
Hrčak ID:
130208
URI
Publication date:
1.6.2012.
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