Preliminary communication

Turkish Political Market and the Perception of Political Parties

Cihat Polat ; Department of Business, Faculty of Economics & Administrative Sciences

Abstract

This study attempts to describe the Turkish political market and determine where and how Turkish political parties are perceived by voters. The study uses a two-dimensional map to determine the voter perceptions of the parties in the Turkish political market based on a survey questionnaire applied to 400 young voters. It also investigates whether there are any major differences in the perception of parties in the political space based on voter ideologies. The study finds that young voters have clear perceptions of the positions of Turkish parties. It also finds that voter perceptions of parties vary based on voters’ ideological positions.

Keywords

political markets; political marketing; Turkish political parties; party positions; perception

Hrčak ID:

139430

URI

https://hrcak.srce.hr/139430

Publication date:

1.6.2015.

Article data in other languages: croatian

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