Original scientific paper
New Product Development in the Fashion Industry: An Empirical Investigation of Italian Firms
Romeo Bandinelli
; University of Florence, Department of Industrial Engineering, Florence, Italy
Rinaldo Rinaldi
; University of Florence, Department of Industrial Engineering, Florence, Italy
Monica Rossi
; Politecnico di Milano, Department of Economics, Management and Industrial Engineering, Milano, Italy
Sergio Terzi
; University of Bergamo, Department of Industrial Engineering, Dalmine (BG), Italy
Abstract
This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry.
Keywords
New Product Development; Fashion Industry; Empirical Research
Hrčak ID:
160917
URI
Publication date:
1.1.2013.
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