Conference paper

MANAGEMENT OF INNOVATION PROCESS IN SERVICES: MICRO AND SMALL ENTERPRISES OF THE METROPOLITAN REGION OF CAMPINAS

Tarik Veloso Dal Molin ; Universidade Presbiteriana Mackenzie CCSA, Mackenzie, Brazil
Luiz de Freitas Ayres de Freitas Ayres ; Universidade Presbiteriana Mackenzie CCSA, Mackenzie, Brazil
Leila Pellegrino ; Universidade Presbiteriana Mackenzie CCSA, Mackenzie, Brazil

Abstract

This study aims to explore the management of the innovation process in a context for small services businesses. Innovation is not a new concept, but its perception as a process, detached from randomness, it is. Understand innovation as a process is what allows its management as a tool to improve results, competitiveness and to the perpetuation of the company. The study is a qualitative research that consists in the content analysis of structured interviews held with companies with services in their portfolio, using innovation-focused National Quality Foundation (FNQ) questions. The following categories were identified during interviews: Innovation Understanding, Innovative Ambience, Innovation Process Management and Learning during Process. Also, objective aspects of innovation, such as planning, goals and KPIs, and subjective aspects, such as creativity, learning environment and a support structure were explored, for the 02 aspects, when integrated and successfully managed with multidisciplinary tools, are the key to take a company to the next level.

Keywords

innovation; innovation process management; services

Hrčak ID:

161610

URI

https://hrcak.srce.hr/161610

Publication date:

1.10.2015.

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