Review article
https://doi.org/10.22522/cmr20160101
Public Relations: Too Little Emphasis on Communication
Betteke van Ruler
; University of Amsterdam, Amsterdam School of Communications Research ASCoR, The Netherlands
Abstract
Examining the literature on public relations, the notion emerges that all major public relations approaches recognize communication as a means to “do” public relations; some even use “communication” in the name of their approach. However, as a key concept that needs to be defined and discussed, communication is largely overlooked. After close reading of relevant literature in order to understand what is really understood under “communication”, there is hardly any reference to be found to (recent) communication theories. Is it because most public relations scholars seem to hold a non-communication view of communication?
Keywords
public relations theory; communication theory; communication science
Hrčak ID:
170781
URI
Publication date:
18.7.2016.
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