Original scientific paper
Do students in Croatia care about corporate social responsibility performance of banks?
Ana Kundid Novokmet
orcid.org/0000-0002-3783-9833
; University of Split, Faculty of Economics
Bruna Bilić
orcid.org/0000-0001-5107-485X
; Croatian Labour Service
Abstract
We investigate a relevance of the corporate social responsibility of banks from the students’ point of view. By doing so, we can pinpoint a compliance of the Croatian banks’ corporate social responsibility praxis with the expectations of students’ population as their current and/or future customers. Moreover, as we focus on the students of the higher years of studies at the Faculty of Economics, University of Split, who are potential employees or even future managers in the financial services industry, the results which are obtained throughout a questionnaire research might be perceived as a sort of a wider empirical verification of the stakeholder theory approach to corporate social responsibility. According to 163 responses, corporate social responsibility performance of banks in Croatia seems to be important to students, and some noticed disparities in their attitudes are discussed with regards to their socio-demographic characteristics. Nevertheless, most of students perceive an image and public reputation improvement to be the main driver of corporate social responsibility achievements in the Croatian banking sector, and thus they ask for a more responsible banking, especially from the foreign-owned banks. Apart from the identified policy recommendations in the corporate social responsibility area for the Croatian banks, students support the idea that faculties of economics should educate their students more on the ethical issues in business practices.
Keywords
Banks; Corporate social responsibility; Students’ perceptions; Questionnaire; Stakeholder theory
Hrčak ID:
171247
URI
Publication date:
22.12.2016.
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