Original scientific paper

MARIBOR – POHORJE DESTINATION COMPETITVNESS – HUMAN RESOURCES VIEW

Lazar Pavić ; Faculty of Agriculture and Life Sciences; University of Maribor, Maribor, Slovenia
Božidar Veljković ; Croatian Communication Association, Zagreb, Croatia
Dinko Bilić ; Croatian Communication Association, Zagreb, Croatia

Abstract

In this paper we analysed Maribor – Pohorje tourism destination competitiveness from human resources view. In the paper we used tourism destination competitiveness model developed by Gomezelj and Mihalič (2000). The main aim of the paper is to identify the most important competitors of tourism destination Maribor – Pohorje, as also advantages and disadvantages of the actual tourism development in Maribor – Pohorje destination. Four hypotheses were tested using these statistic methods: descriptive statistical analysis, t-test and ANOVA. In accordance with hypothesis, results of our research give practical advice for future Maribor – Pohorje tourism development.

Keywords

Competitiveness; tourism destination; Maribor; Pohorje; human resources; tourism

Hrčak ID:

173845

URI

https://hrcak.srce.hr/173845

Publication date:

30.12.2016.

Article data in other languages: croatian

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