Original scientific paper
https://doi.org/10.20867/thm.12.2.6
PLANNING A PRODUCT FOR TOURING DESTINATIONS THROUGH THE USE OF SPATIAL MATHEMATICAL ANALYSIS
Chris Vassiliadis
; Department of Business Administration, University of Macedonia, Thessalonica, Greece
John Mylonakis
; Hellenic Open University, Athens, Greece
Abstract
Mathematical models provide spatial analysis to help complex decision-making and can be successfully applied to product planning in tourism. This paper presents a case study, and suggests one process by which planning agencies may evaluate the railway stations in the Northern Greece network. Six geographical points of distinction are identified for promotion based on linear-nearest neighbor analysis and the connectivity index. A functional diagram evaluates each point based on infrastructure, natural and cultural attractions. Finally, these indicators suggest marketing considerations, which may lend support to Management or stakeholders’ discussions to maximize the geographic points.
Keywords
Linear-nearest neighbor analysis; connectivity index analysis; regional assessment of natural and cultural potential; place marketing management; touring tourism
Hrčak ID:
181225
URI
Publication date:
30.12.2006.
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