Preliminary communication

TESTING CORPORATE ENTREPRENEURSHIP ASSESSMENT INSTRUMENT IN TRANSITION ENVIRONMENT

Ljiljana Kontić ; Union University Department of Business Economics Faculty of Legal and Business Studies dr Lazar Vrkatić, Serbia
Djordje Vidicki ; Government of Vojvodina, Novi Sad, Serbia
Violeta Domanović orcid.org/0000-0002-7656-6647 ; University of Kragujevac Department of Management and Business Economics, Faculty of Economics, Serbia

Abstract

The key issue in comtemporary business environment is how to acquire and maintain the competitive advantage in the long term. In that sense, the organizations must seek for something new in their functioning, new products, services, suppliers, customers, distribution channels, markets, new marketing, organizational and other technical and non-technical solutions. Corporate entrepreneurship (CE) is critical to a firm's success, particurarly in today's dynamic environment. The main aim of this study was to investigate the construct validity of Corporate Entrepreneurship Assessment Instrument (CEAI) in the case of Serbia. Data analysis was conducted using SPSS Statistics 19.0. The research findings revealed possible practical implementation of CEAI in Serbian organizations. The results showed that the employees' attitudes toward the recognized CE dimensions have depended on their age, education, years of work experience, and position in the organization.

Keywords

corporate entrepreneurship; corporate entrepreneurship assessment instrument; transition economy

Hrčak ID:

187324

URI

https://hrcak.srce.hr/187324

Publication date:

9.10.2017.

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