Business Excellence, Vol. 11 No. 2, 2017.
Review article
https://doi.org/10.22598/pi-be/2017.11.2.121
NEW BUSINESS MODEL IN THE GROWING E-SPORTS INDUSTRY
Anita Radman Peša
orcid.org/0000-0003-3767-0676
; University of Zadar, Department of Economics
Dijana Čičin-Šain
; University of Zadar, Department of Economics
Toni Blažević
; University of Zadar, Department of Economics
Abstract
E-sports - competition based playing of video games is becoming a growing industry and an increasingly frequent subject of various international research. The purpose of this analysis is to design a new, innovative business model in the e-sports industry, which it will be possible to apply in the form of a significant business opportunity. The main goals of this paper include determining the key components of the success of e-sports in the growing video game industry and presenting some innovative ways of using them in the form of new business opportunities. By observing the concept of e-sports through several
components, it is possible to analyze their profitability and the possibility of profiting primarily from the entrepreneurship perspective. Furthermore, the paper determines the segmentation of the e-sports target market and compares it to the traditional sports markets, since these two concepts, according to various authors, should be viewed separately.
Keywords
e-sports industry; e-sports market; market segmentation; business model
Hrčak ID:
192703
URI
Publication date:
20.12.2017.
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