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Original scientific paper

Effects of setting creative goals of different specificity on judged creativity of the product

Irena Čorko
Andrea Vranić


Full text: english pdf 497 Kb

page 67-73

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Abstract

The study examined the effect of setting creative goals of different specificity on judged creativity of the product. Female psychology students (N=47) were divided in 3 groups. Experimental task was to make a collage. Groups differed in the level of specificity of the given goal. Collages were judged by 11 judges using the consensual assessment technique. Factor analysis of these judgments confirmed 2 orthogonal factors: creativity and technical goodness. Results show that setting a specific creative goal has positive effects on the creativity of the product. Setting creative goals of different specificity level did not have an effect on judged technical goodness. Results are interpreted in terms of the goal-setting theory.

Keywords

creativity; goal-setting; consensual assessment technique

Hrčak ID:

1989

URI

https://hrcak.srce.hr/1989

Publication date:

22.1.2005.

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