Original scientific paper
The analysis of associative properties of the "Fishpond Flush" pattern
Špela Unovič
orcid.org/0000-0002-8702-0068
; Secondary School of Multimedia and Graphic Technology Ljubljana, Slovenia
Asja Nina Kovačev
; University of Ljubljana, University Collage of Health Studies, Slovenia
Barbara Rodica
; University of Novo Mesto, Faculty of Economics and Informatics, Faculty of HealthSciences, Sloveina
Abstract
The aim of the research was to establish associations stirred by the 'Fishpond Flush' pattern created by the Swedish designer Hanna Werning. Associations are internal and external stimulations, connections between different mental images, which function as reactions to stimuli from the environment. There are three different ways in which an association is made; by contact, similarity, and dissimilarity. The goal of the paper was therefore to see how the different colours and shapes affect the artistic structure of the work of art in question, the 'Fishpond Flush' pattern, in the optical sense as well as on the content-related, meaning-related, and symbolic level. Thus the aim of the research is also to establish how associations are caused by the artistic matter from the point of view of meaning-related dimensions and artistic conceptualization, how the artistic elements like colour and shape effect the perception of artistic syntax, and to prove that colour and shape are the essential factors in the perception of artistic matter. Another purpose of the research was to establish whether the perception of the pattern is gender-specific. It has been determined that the optical effect of the patterns stirs many, varied associations, negative and positive ones. The most associations refer to what the respondents could actually infer from the pattern, i.e. animals and elements from nature. The analysis of the perception of the pattern from the point of view of meaning-related dimensions shows that respondents most commonly viewed the pattern as a positive, pleasant, active, and beautiful artistic field. The analysis also reveals that colour is the most significant factor influencing the perception of the 'Fishpond Flush' pattern and that the dimensions of meaning of the internal structures of shape significantly effect the overall optical effect of the artistic matter. Further analysis of the results also showed that there were some statistically significant differences in how men and women perceive the pattern.
Keywords
associativity; semantic dimensions; visual field; visual perception; pattern
Hrčak ID:
213622
URI
Publication date:
20.7.2018.
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