Original scientific paper

https://doi.org/10.17559/TV-20171117130325

Impact of Position and Layout of News Articles inside Simulated iPad Newspaper Application on Reading

Darijo Čerepinko orcid.org/0000-0001-9234-9573 ; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Dean Valdec orcid.org/0000-0001-6897-8601 ; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Petar Miljković ; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Krunoslav Hajdek orcid.org/0000-0001-6572-5529 ; University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia

Abstract

The research was conducted using the simulation of the iPad's daily newspaper application. Results show that the position of the article compared to the same article in different position, as well as photography or other multimedia formats added to the article, is not of crucial importance to the selection of article by readers. On pages with no dominant visual elements readers prefer the upper left corner of the screen.

Keywords

article layout; iPad newspaper; reading

Hrčak ID:

223282

URI

https://hrcak.srce.hr/223282

Publication date:

25.7.2019.

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