Review article
The Westernization and Colonization of the African Mind through the Media
Glorija Mavrinac
orcid.org/0000-0001-9659-5675
; Faculty of Philosophy in Zagreb
Abstract
The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.
Keywords
media imperialism; electronic colonialism theory; racism; mind westernization; Chimamanda Ngozi Adichie
Hrčak ID:
225460
URI
Publication date:
10.9.2019.
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