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Economic research - Ekonomska istraživanja, Vol. 32 No. 1, 2019.

Original scientific paper

https://doi.org/10.1080/1331677X.2018.1553683

The role of passion in the quality-value-satisfaction-intentions chain: linear models and the QCA approach for athletes

Josep Crespo-Hervás ; Department of Physical Education and Sports, University of Valencia, Valencia, Spain
Ferran Calabuig-Moreno ; Department of Physical Education and Sports, University of Valencia, Valencia, Spain
Vicente Prado-Gascó ; Department of Social Psychology, University of Valencia, Valencia, Spain
Vicente Añó-Sanz ; Department of Physical Education and Sports, University of Valencia, Valencia, Spain
Juan Núñez-Pomar ; Department of Physical Education and Sports, University of Valencia, Valencia, Spain

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Abstract

The aim of this research is to determine the role of passion on future intentions, perceived value, and athletes’satisfaction in relation to participatory sport events by combining two methodological approaches: linear models and qualitative comparative analysis (QCA). A sample of participatory sporting event athletes (n¼302) was analysed. The results suggest that there is a direct effect of harmonic passion (HP) on future intentions (FI), value (PV) and satisfaction (AS) and a direct effect of obsessive passion (OP) on satisfaction. Considering the indirect effects, both interactions were significant for the effect of perceived quality (PQ) and perceived value on satisfaction. In addition, there also seems to be a moderating effect of harmonic passion on the relationship of service quality and perceived value on future intentions. Studying the necessary conditions test, none of the conditions seem to be a necessary condition of future intentions. On the other hand, considering sufficient analysis, three sufficiency condition combinations explain 87% of FI. The findings contribute to the prediction of the sport consumer decision-making process and to the understanding of how certain intrinsic variables of customers (passion) relate to service evaluations and can affect consumer assessments of overall perception of the sporting event performance

Keywords

Passion; QCA; sporting event; sport management; PROCESS macro

Hrčak ID:

228575

URI

https://hrcak.srce.hr/228575

Publication date:

22.1.2019.

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