Original scientific paper
https://doi.org/10.1080/1331677X.2019.1579663
Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination
Slavica Tomić
; Faculty of Economics in Subotica, University of Novi Sad, Serbia
Ksenija Leković
; Faculty of Economics in Subotica, University of Novi Sad, Serbia
Jelena Tadić
; Tadex, Novi Sad, Serbia
Abstract
Changes in the structure of consumers’(tourists’) needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H 1 : There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H 2 : There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used.
Keywords
Tourism; consumer behaviour; sociodemographic characteristics; activity-based segmentation; tourist destination management
Hrčak ID:
228614
URI
Publication date:
22.1.2019.
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