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THE CORRELATION BETWEEN SOCIAL MEDIA APPLICATIONS USE AND THE NUMBER OF REQUESTS FOR PROPOSALS IN TOURISM
Elizabeta Bolarić
orcid.org/0000-0002-5995-8112
; Degordian d.o.o., Srebrnjak 36, 10000 Zagreb, Croatia
Abstract
Nowadays, social media provides customers and businesses of modern times new ways of communication and interaction on both B2C and B2B markets. Companies in tourism have recognized the limitless opportunities for creating long-term relationships with their customers. Therefore, a large number of companies have involved the social media into their marketing strategies. In order to improve the engagement with the fans at the most influential social media - Facebook, some companies use Facebook application. Those software solutions help companies organize the contests and simultaneously collect the users' data. With the long-term tracking of users' online behaviour and the interpretation of the gathered data, the companies can boost brand awareness and improve sales.
Keywords
social media; Facebook applications; contest; tourism; advertising; data collection
Hrčak ID:
234493
URI
Publication date:
1.3.2018.
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