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  • Datum izdavanja: 01.03.2018.
  • Objavljen na Hrčku: 19.02.2020.

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Puni tekst

Cover pages (str. I-I)

Damir Dobrinić
Ostalo


Predgovor / Foreword (str. III-III)

Damir Dobrinić
Uvodnik


CONSUMER PURCHASE FEATURES TOWARD NATURAL COSMETICS IN ONLINE ENVIRONMENT (str. 11-21)

Matea Matić, Barbara Puh, Barbara Miloglav
Ostalo


HADOOPING THE MARKETING GAME (str. 23-31)

Iva Sorić, Dražen Oreščanin, Marko Štajcer
Ostalo


DIGITAL MARKETING AND BEHAVIORAL ECONOMICS (str. 33-46)

Aleksandra Krajnović, Dominik Sikirić, Jurica Bosna
Ostalo


GENDER DIFFERENCES IN ADVERTISING - MISUSE OF WOMEN (str. 47-56)

Daniela Jurčić, Igor Jurčić
Ostalo


PERCEPTION OF THE SOCIAL NETWORKS' IMPACT ON THE REPUTATION OF ICT COMPANIES (str. 81-92)

Ines Marinčić, Mateja Zbodulja
Ostalo


ROLE OF THE NEW MEDIA AS A DISTRIBUTION CHANNEL FOR ACCOMMODATION SERVICES IN TOURISM (str. 93-101)

Marija Tomašević Lišanin, Albert Galfi, Mirko Palić
Ostalo


SOCIAL NETWORKS AS CHALLENGE FOR MARKETING INTELLIGENCE (str. 103-115)

Sanja Bijakšić, Brano Markić, Arnela Bevanda
Ostalo


CRM IN A CROATIAN HOTEL CHAIN (str. 125-135)

Miroslav Mandić, Vladislav Valiček, Zrinka Skelin
Ostalo


THE POTENTIAL FOR BIG DATA APPLICATION IN THE MARKETING OF BANKING INSTITUTIONS (str. 137-144)

Ivana Dvorski Lacković, Vladimir Kovšca, Zrinka Lacković Vincek
Ostalo


THE ROLE OF SEGMENTATION IN E-MAIL MARKETING (str. 145-156)

Filip Šinko Morandini, Damir Dobrinić
Ostalo


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