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CroDiM : International Journal of Marketing Science , Vol. 1 No. 1, 2018.

  • Datum izdavanja: 01.03.2018.
  • Objavljen na Hrčku: 19.02.2020.

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Cover pages (str. I-I)

Damir Dobrinić
Ostalo

engleski pdf 718kb
Predgovor / Foreword (str. III-III)

Damir Dobrinić
Uvodnik

engleski pdf 71kb
EVALUATION OF THE POTENTIAL OF THE CROSS-BORDER REGION BULGARIA-SERBIA FOR THE DEVELOPMENT OF WELLNESS, MEDICAL SPA AND SPA TOURISM – POSSIBILITIES AND PERSPECTIVES (str. 1-10)

Krasimira Staneva, Elizabeta Vachkova
Ostalo

engleski pdf 711kb
CONSUMER PURCHASE FEATURES TOWARD NATURAL COSMETICS IN ONLINE ENVIRONMENT (str. 11-21)

Matea Matić, Barbara Puh, Barbara Miloglav
Ostalo

engleski pdf 837kb
HADOOPING THE MARKETING GAME (str. 23-31)

Iva Sorić, Dražen Oreščanin, Marko Štajcer
Ostalo

engleski pdf 614kb
DIGITAL MARKETING AND BEHAVIORAL ECONOMICS (str. 33-46)

Aleksandra Krajnović, Dominik Sikirić, Jurica Bosna
Ostalo

engleski pdf 781kb
GENDER DIFFERENCES IN ADVERTISING - MISUSE OF WOMEN (str. 47-56)

Daniela Jurčić, Igor Jurčić
Ostalo

engleski pdf 717kb
MICRO-MOMENTS OF USER EXPERIENCE: AN APPROACH TO UNDERSTANDING ONLINE USER INTENTIONS AND BEHAVIOR (str. 57-67)

Antun Biloš, Davorin Turkalj, Ivan Kelić
Ostalo

engleski pdf 467kb
NEW BUSINESS MODELS – FROM BUSINESS PROCESS REDESIGN TO THE DIGITAL TRANSFORMATION (str. 69-79)

Anton Manfreda
Ostalo

engleski pdf 645kb
PERCEPTION OF THE SOCIAL NETWORKS' IMPACT ON THE REPUTATION OF ICT COMPANIES (str. 81-92)

Ines Marinčić, Mateja Zbodulja
Ostalo

engleski pdf 525kb
ROLE OF THE NEW MEDIA AS A DISTRIBUTION CHANNEL FOR ACCOMMODATION SERVICES IN TOURISM (str. 93-101)

Marija Tomašević Lišanin, Albert Galfi, Mirko Palić
Ostalo

engleski pdf 619kb
SOCIAL NETWORKS AS CHALLENGE FOR MARKETING INTELLIGENCE (str. 103-115)

Sanja Bijakšić, Brano Markić, Arnela Bevanda
Ostalo

engleski pdf 679kb
THE CORRELATION BETWEEN SOCIAL MEDIA APPLICATIONS USE AND THE NUMBER OF REQUESTS FOR PROPOSALS IN TOURISM (str. 117-124)

Elizabeta Bolarić
Ostalo

engleski pdf 538kb
CRM IN A CROATIAN HOTEL CHAIN (str. 125-135)

Miroslav Mandić, Vladislav Valiček, Zrinka Skelin
Ostalo

engleski pdf 479kb
THE POTENTIAL FOR BIG DATA APPLICATION IN THE MARKETING OF BANKING INSTITUTIONS (str. 137-144)

Ivana Dvorski Lacković, Vladimir Kovšca, Zrinka Lacković Vincek
Ostalo

engleski pdf 464kb
THE ROLE OF SEGMENTATION IN E-MAIL MARKETING (str. 145-156)

Filip Šinko Morandini, Damir Dobrinić
Ostalo

engleski pdf 599kb

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