Preliminary communication

BALTIC CONSUMER AND ALCOHOL CHOICE

Viktor Trasberg ; University of Tartu Faculty of Economics and Business Administration, Estonia

Abstract

The paper considers the relationship between socio-economic factors and alcoholic beverage preferences in the Baltic countries. The consumer groups are structured by the main types of alcoholic product – beer, wine and strong ethyl alcohol. Certain common features are identified, which characterize those different alcohol consumer groups. Understanding the relationship between preferences by alcohol type and socio-economic characteristics is an important when designing public alcohol related policies and regulations. The analyses are based on a consumer survey (IARD, Washington DC) held simultaneously in all three Baltic countries in 2016. A multinomial logistic regression model is used to predict the relationship between preferred alcoholic beverage and socio-economic characteristics.

Keywords

alcohol; alcohol consumption; consumer choice

Hrčak ID:

236768

URI

https://hrcak.srce.hr/236768

Publication date:

10.4.2020.

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