Original scientific paper
https://doi.org/10.37741/t.68.4.2
Profiling of Airbnb's activities in Ecuador's main cities
Silvana Astudillo
; University Nacional del Sur, Argentina. Business and Tourism Research Group in the Faculty of Hospitality, University of Cuenca, Cuenca-Ecuador
Ana Lucía Serrano López
; University of Córdoba, Spain. Business and Tourism Research Group in the Faculty of Hospitality, University of Cuenca, Cuenca-Ecuador
Diana López
; University of Jaen, Spain. Researcher in the Faculty of Hospitality, University of Cuenca, Cuenca-Ecuador
Bárbara Sofía Pasaco González
; University of Extremadura, Spain
Abstract
Airbnb in Ecuador is a platform offering since 2008 a new lodging concept that best can be described as a sharing economy model through the rental of private rooms and apartments. The article provides an overview of Airbnb's activities in Ecuador, more in particular in 22 cities, respectively the capitals of 22 provinces, using the 16 metrics available on the platform of AirDNA. Factor analysis was applied to reduce the number of variables to three main surrogate variables (lodging typology, prices and rates, market metrics) that characterizes Airbnb and retains the original factor variability. Additionally, based on the occupation frequency of Airbnb's rental places the cluster analysis permitted to group the cities in which Airbnb is active on the basis of the following indicators: amazon destinations, traditions, sun and beach, nature culture and events, and the country's capital. The research provided a clear image of Airbnb's approach and impact on the formal accommodation sector, which ultimately will enable the sector to come up with innovative products to compete more efficiently Airbnb's market range.
Keywords
Airbnb; AirDNA; accommodation; tourism; Ecuador
Hrčak ID:
246221
URI
Publication date:
17.11.2020.
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