Original scientific paper
https://doi.org/10.21860/j.11.2.2
Public Diplomacy and Related Concepts from the Perspective of Lasswell’s Communication Model
Hasan Saliu
; Hasan Saliu, AAB University, Faculty of Mass Communication, Rr. Elez Berisha 56, Zona Industriale Fushë Kosovë, 10000 Pristina, Republic of Kosovo
Abstract
The purpose of this article is to explore the differences between public diplomacy and similar
concepts that relate to the country’s international image. Concepts such as public diplomacy,
traditional diplomacy, foreign policy, international public relations, propaganda, national
branding, etc., are often seen as synonymous. A mere observation of these concepts is provided
in the literature review. These concepts are elaborated based on the communication actors’
perspective, the inter-communicating parties, the message providers, the message recipients,
and the mode of communication, whereas identifying the differences and distinctions
between them is realized according to the Lasswell communication formula. The conclusions
show that this communication approach provides more potential to identify the differences
between these concepts as compared to the current approaches, which view them from an
interdisciplinary perspective.
Keywords
public diplomacy, traditional diplomacy, propaganda, international public relations, Lasswell
Hrčak ID:
251604
URI
Publication date:
24.12.2020.
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