Review article
https://doi.org/10.22522/cmr20210164
Defining the elements of the communication paradigm in higher education under the influence of social media: Literature review
Tihana Babić
orcid.org/0000-0002-9916-8828
; Algebra University College, Zagreb, Croatia
Abstract
Although social media provide many opportunities to improve teaching processes, and today's students do not know the world without them, there is still a trend of non-adaptation of new technologies in higher education institutions. The existing communication paradigm of social media is multidimensional, and thus complex and covers a wide theoretical and practical area. The main objective of this paper, based on the literature overview, is the conceptual foundation of social media and their main characteristics; to determine general elements of the existing communication paradigm in higher education under the influence of social media, and to identify gaps which can serve as an impetus for future research aimed at a holistic approach to changing the communication paradigm in higher education under the influence of social media.
Keywords
communication paradigm; social media; higher education; students
Hrčak ID:
261006
URI
Publication date:
27.7.2021.
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