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Food in health and disease : scientific-professional journal of nutrition and dietetics, Vol. 10 No. 1, 2021.

Original scientific paper

ASSESSMENT OF CONSUMER HABITS, ATTITUDES AND OPINIONS TOWARDS HONEY

Monika Glasnović ; University of Zagreb, Faculty of Food Technology and Biotechnology, Department of Food Quality Control, Pierottijeva 6, 10000 Zagreb, Croatia
Ksenija Marković orcid id orcid.org/0000-0001-7412-4928 ; University of Zagreb, Faculty of Food Technology and Biotechnology, Department of Food Quality Control, Pierottijeva 6, 10000 Zagreb, Croatia
Saša Drakula ; University of Zagreb, Faculty of Food Technology and Biotechnology, Department of Food Quality Control, Pierottijeva 6, 10000 Zagreb, Croatia
Nada Vahčić ; University of Zagreb, Faculty of Food Technology and Biotechnology, Department of Food Quality Control, Pierottijeva 6, 10000 Zagreb, Croatia

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Abstract

The aim of this research was, through an online questionnaire, to collect data on the habits, attitudes and opinions of consumers towards honey in Croatia, during the spring 2020. The study included 175 respondents, and the results showed that the respondents most often consume honey on a weekly basis (37.1%). Also, 72.0% of sample purchase honey directly from producers, and 73.7% of respondents never purchase honey in a specialised store. Considering the attitudes, the results of the research show that a high share of respondents agrees that they consume honey due to the beneficial effect on health, general quality, and nutritional value (84.0%, 83.4% and 70.3%, respectively). The results of consumer opinions evaluation show that 66.9%, 66.3% and 64.0% of sample agree that the quality of honey is indicated by taste, aroma and texture, respectively, where the highest share (91.4%) of sample agree that honey has a beneficial effect on the immune system, and slightly lower shares agree that honey contains bioactive compounds, has a beneficial effect on the skin, anticancer effect, and a beneficial effect on neurodegenerative changes (80.0%, 69.1%, 56.0% and 49.0%, respectively).

Keywords

honey; consumer opinions; consumer habits; consumer attitudes

Hrčak ID:

261762

URI

https://hrcak.srce.hr/261762

Publication date:

23.7.2021.

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