Preliminary communication
https://doi.org/10.30924/mjcmi.26.2.6
Determinants of crowdfunding success in Central and Eastern European countries
Marija Šimić Šarić
; University of Split, Faculty of Economics, Business and Tourism
Abstract
As an alternative way of financing, crowdfunding has been growing rapidly since the last financial crisis in 2008. The number of launched projects has increased, but the number of successful projects remains low. Little is known about what leads to success in this field, especially in Central and Eastern European (CEE) countries where the determinants of crowdfunding campaign success for projects are not identified. Therefore, the article focuses on identifying determinants of crowdfunding campaign success for projects from CEE countries. Based on the dataset from Kickstarter, consisting of 473 projects from CEE countries, I examine factors influencing the probability of project success. The analyzed sample of projects shows that the number of backers and mean contribution are positively correlated with the probability of campaign success, while a higher project goal lowers the probability of success. Project duration is not a statistically significant success factor.
Keywords
crowdfunding; crowdfunding campaign; determinants of success; Central and Eastern Europe
Hrčak ID:
266251
URI
Publication date:
21.12.2021.
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