Original scientific paper
https://doi.org/10.20867/thm.30.2.7
What drives the revisit intention of heritage hotel consumers? A systematic literature review
Titis Shinta Dhewi
; Associate Professor at Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Bagus Shandy Narmaditya
orcid.org/0000-0002-4019-8723
; Assistant Professor at Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Imam Mukhlis
; Professor at Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Abdul Rahim Ridzuan
orcid.org/0000-0002-1510-895X
; Associate Professor at Faculty of Business and Management, Universiti Teknologi MARA, Malaysia
Abstract
Purpose – This study explores the determinant factors affecting the revisit intention of heritage
hotel consumers and understand the key attributes of a heritage hotel.
Methodology/Design/Approach – This paper involves systematic literature review (SLR)
using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA)
protocol to answer the proposed research questions.
Findings – The findings indicate a growing trend of this theme in the last five years. In
addition, six core attributes of heritage hotels were identified, including location, historic
charm, experience, authenticity, ambience, and culture. This review paper also identified
several variables, e.g., perceived authenticity, perceived experience, perceived value, brand
image, and service quality, as the primary factors influencing the revisit intention of heritage
hotel customers.
Originality of the research – The results of this study can contribute to the literature of
hospitality and tourism literature by determining the key attributes of heritage hotels and
the determinant factors affecting revisit intention of heritage hotels. This study also provides
valuable insights for hotel managers and marketers to enhance consumer satisfaction and
increase revisit rates, which in turn will drive business success in this niche market.
Keywords
Revisit Intention; Heritage Hotels; Heritage Attributes; Consumer Satisfaction
Hrčak ID:
315419
URI
Publication date:
20.3.2024.
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