Preliminary communication
https://doi.org/10.30924/mjcmi.29.2.7
Does adhocracy organizational culture mediate the environmental dynamism – innovativeness relationship?
Anita Talaja
; Faculty of economics, business and tourism, University of Split
Marino Vuković
; Faculty of economics, business and tourism, University of Split
Abstract
Based on the competing values theory of organizational culture, this paper aims to investigate the influence of environmental dynamism on innovativeness in the information and communication technology (ICT) sector. Moreover, it assumes that the cultural orientation of adhocracy mediates the relationship between environmental dynamism and innovativeness. The sample consists of 38 ICT companies from Split, Croatia, which participated in the survey. The data was collected using a questionnaire and analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling). The results have shown a partial mediation of adhocracy cultural orientation, which means that environmental dynamism affects innovativeness not only directly but also through adhocracy cultural orientation.
Keywords
adhocracy orientation; environmental dynamism; innovativeness; ICT sector; mediation; organizational culture
Hrčak ID:
324163
URI
Publication date:
30.9.2024.
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