Review article
https://doi.org/10.17818/DIEM/2025/1.10
INNOVATION STRATEGIES AND ORGANIZATIONAL COMPETITIVENESS
Rozana Veselica Celić
; Jurjaj Dobrilla University of Pula, Office for AI, Digitalisation, Technology Transfer and Entrepreneurship
Abstract
Organizational innovation is a crucial factor for the competitiveness and performance of a company as it enables adaptability, efficiency and long-term market success. The paper examines the role of innovation strategies in shaping the competitive position of firms, focusing on organizational innovation, structural change and strategic flexibility. A qualitative research approach was used, incorporating a systematic literature review and comparative analysis, to examine the impact of leadership, organizational culture, and external market dynamics on innovation-driven competitiveness. The results show that companies that implement well-structured organizational innovation strategies – including process optimization, management restructuring and business model redesign – achieve higher productivity, improved adaptability and a sustainable competitive advantage. However, financial constraints, resistance to change and regulatory barriers remain a major challenge. The study highlights that leadership commitment and strategic innovation are essential to achieving long-term sustainability. The study contributes to a broader discourse on how innovation management can drive organizational innovation and foster continuous improvement, strengthen competitive position and maintain resilience in an increasingly dynamic business environment.
Keywords
competitive advantage; innovation management; organizational innovation
Hrčak ID:
331972
URI
Publication date:
10.6.2025.
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