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Tourism: An International Interdisciplinary Journal, Vol. 73 No. 3, 2025.

Original scientific paper

https://doi.org/10.37741/t.73.3.10

Factors Influencing Destination Loyalty: A Sustainability Lens

Muhammad Abbas orcid id orcid.org/0000-0002-0885-4380 ; Faculty of Business and Management Sciences, Superior University, Lahore, Pakistan
Kashif Hussain orcid id orcid.org/0000-0002-2923-3575 ; School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia *
Samer Yaghmour ; Department of Travel and Tourism Management, King Abdulaziz University, Jeddah, Saudi Arabia
Sami Ullah Bajwa ; Faculty of Business and Management Sciences, Superior University, Lahore, Pakistan
Muhammad Athar Rasheed orcid id orcid.org/0000-0002-0885-4380 ; Department of Business Administration, Faculty of Management Sciences, ILMA University, Karachi, Pakistan
Muhammad Tahir Jan ; Department of Business Administration, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia

* Corresponding author.

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Abstract

By adopting the lens of push and pull theory, this study examines the impact of a destination’s cultural,
environmental, and socio-economic image on destination loyalty, with a focus on the mediating roles of
place attachment and tourist motivation. Through a self-administered questionnaire, data was collected
from 217 tourists visiting northern areas of Pakistan. Results of partial least squares structural equation
modelling (PLS-SEM) revealed that “cultural, environmental, and socio-economic image positively impact
place attachment. Furthermore, place attachment and tourist motivation in sequence significantly mediate the influence of cultural, environmental, and socio-economic image on destination loyalty. This study
makes a substantial contribution to the emerging literature on sustainability and its role in promoting
destination loyalty. The study further provides guidelines for policymakers to adopt destination-specific
strategies to boost tourism.

Keywords

sustainable tourism; tourist motivation; destination image; place attachment; destination loyalty

Hrčak ID:

333745

URI

https://hrcak.srce.hr/333745

Publication date:

15.7.2025.

Visits: 1.058 *