Review article

https://doi.org/10.19279/TVZ.PD.2024-13-1-13

THE IMPACT OF THE COVID-19 PANDEMIC ON THE BUSINESS RESULTS OF THE PINTEREST PLATFORM

Joško Lozić orcid.org/0000-0001-5568-5279 ; University North, Trg Žarka Dolinara 1, Koprivnica, Croatia *
Katerina Fotova Čiković orcid.org/0000-0003-0138-1362 ; University North, Trg Žarka Dolinara 1, Koprivnica, Croatia *
Maja Pauković orcid.org/0000-0002-8972-4464 ; Zagreb University of Applied Sciences, Vrbik 8, 10000 Zagreb, Croatia *

* Corresponding author.

Abstract

This paper aims to investigate and analyse the impact of the COVID-19 pandemic on the business results of the Pinterest platform. In the research and analysis, publicly published data of the corporation used for business on the stock exchanges were used. In addition, data from specialized agencies and portals that monitor the business results of corporations from the platform economy were also used. The research is divided into an analysis of the financial results of selected financial indicators and an analysis of the trend in the number of platform users. Financial and statistical analysis models were used in the analysis. Statistical trend regression models were used for both selected areas in order to make the results comparable. The results of the analysis did not prove a significant impact of the COVID-19 pandemic on the total business result of the platform. The corporation continuously operates with losses, but the number of users grows year by year, which provides the platform with a strong network effect. The growth in the number of users and the development of the network effect attract new users and investors to the platform.

Keywords

COVID-19; platform economy; Pinterest; digital transformation

Hrčak ID:

341623

URI

https://hrcak.srce.hr/341623

Publication date:

30.8.2025.

Article data in other languages: croatian

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