Media studies, Vol. 16 No. 32, 2025.
Original scientific paper
https://doi.org/10.20901/ms.16.32.4
FRAGMENTATION OF DIGITAL PLATFORMS IN INTERNATIONAL POLITICAL DYNAMICS: ANALYSIS AND PREDICTIONS OF GLOBAL TRENDS
Marija Gombar
orcid.org/0009-0000-8621-4007
; General Staff of the Armed Forces of the Republic of Croatia
Abstract
Political decisions made under geopolitical conditions significantly influence global digital ecosystems, as illustrated by the U.S. ban on TikTok and Germany’s withdrawal of advertising from the platform X (formerly Twitter). This study identifies and predicts patterns of digital platform fragmentation emerging from such politically driven interventions. By integrating social network analysis, sentiment analysis, and predictive modelling, the research connects regulatory behaviour, public sentiment, and predictive scenarios to demonstrate how political and corporate strategies jointly reshape global communication structures. The findings reveal deep polarisation of public opinion on digital regulation, while predictive results suggest that ongoing fragmentation may accelerate the formation of regional platforms and increase digital isolation. The paper concludes with recommendations for policymakers to develop adaptable legal and governance frameworks capable of addressing the geopolitical complexity of contemporary digital environments.
Keywords
DIGITAL ECOSYSTEMS; FRAGMENTATION; POLITICAL DECISIONS UNDER GEOPOLITICAL CONDITIONS; PLATFORM GOVERNANCE; PREDICTIVE MODELLING; SENTIMENT ANALYSIS (NLP)
Hrčak ID:
344245
URI
Publication date:
6.2.2026.
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