Original scientific paper

https://doi.org/10.20901/an.23.09

Hungarian Regime Challengers in the European Parliamentary Elections: Péter Magyar and Tisza Party's Political Discourse

Szilvia Horváth ; University of Helsinki

Abstract

This paper examines how Péter Magyar and the Tisza Party constructed a counter-discourse to challenge the Orbán regime during the 2024 European Parliament election campaign. Drawing on a discourse-theoretical and rhetoric-performative approach, it analyses TikTok and Instagram videos collected through digital ethnography during the campaign period. The paper first outlines the political and communicative context of Tisza’s emergence, then analyzes four dimensions of the discourse: the communication sphere, the construction of the speaker, the core elements of the discourse, and its emotional dynamics. It argues that Tisza’s challenge rested not only on articulating new political topics but also on constructing a credible speaker and a mobilizing emotional repertoire.

Keywords

Hungary; Tisza Party; Péter Magyar; political discourse; social media

Hrčak ID:

351167

URI

https://hrcak.srce.hr/351167

Publication date:

25.3.2026.

Article data in other languages: croatian

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