Review article
https://doi.org/10.20867/thm.16.1.9
The tourism regions in Bulgaria - concepts and challenges
Mariya Stankova
orcid.org/0000-0002-3871-2869
; South-West University “Neofit Rilski” – Blagoevgrad, Bulgaria
Abstract
Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were
achieved about the “new” tourism region planning. The priority based in 2007 NTA (National Tourism Agency) – the regulator which is controlling the tourism policies in Bulgaria, defined the plan for
contemporary needs about tourism planning of regions and the usage of that regions for observation, planning and tourism development. It is also about the marketing and advertising activities of the internal and external markets, moreover creating the suitable organizing structures and coordinating of advertising and its tourism policies which is separated in regions is needed. Those policies in tourism must be in regulation and stimulation.
Keywords
new opportunities; tourism destination; tourism regions; sustainable tourism development
Hrčak ID:
64584
URI
Publication date:
5.5.2010.
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