Market-Tržište, Vol. 22 No. 2, 2010.
Review article
Evolution of traditional university business school into market-oriented knowledge provider
Milan Jurše
orcid.org/0000-0001-8819-3078
; Faculty of Economics and Business, University of Maribor
Abstract
By accession to the European Union (EU) transition countries from Central and Eastern Europe (CEE) entered a dynamic period of comprehensive change in their national societal context. Part of that changing context is the Bologna Process, by which higher education will be increasingly integrated into a unified European cross-border higher education area. Proposed harmonization of higher education structures is viewed as one of the key pillars in transforming Europe into a knowledge-driven society with more competitive businesses and higher education. In the process of dynamic transition of CEE countries university business schools are also confronted with a variety of external challenges, particularly with increased competitive pressure evolving from a globalization of knowledge production and business education which aff ect their future prosperity in the emerging European Higher Education Area. In the article we critically evaluate key strategic developments in a broader business education context from a perspective of their implications for the university business schools in transition countries in their effort to accomplish a proper strategic adjustment to changes in society. On the basis of comprehensive analysis of relevant institutional context, we present the conceptual framework for a strategic alignment of business schools with a changing European higher education reality.
Keywords
business school strategy; globalization; knowledge; Bologna Process; transition countries
Hrčak ID:
67441
URI
Publication date:
20.11.2010.
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