Informatologia, Vol. 45 No. 1, 2012.
Preliminary communication
ONLINE SHOPPING AND (IM)POSSIBILITY OF PRIVACY PROTECTION IN INTERNET BANKING
Renata Mekovec
; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Krsto Kero
; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Benedikt Bojanić-Glavica
; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Abstract
We live in the society of World Wide Web, smart mobile devices and social networking, where an individual can be monitored and his current location can be identified. Each of those new-developed technologies are associated with a set of privacy issues. Firstly, those technologies enable people to be monitored and tracked, so various information about specific technology users can be collected. Secondly, collected information about users can be stored, merged and analyzed at any time. Finally, they enable further dissemination and publication in endlessly varied forms. If those technologies are misused many privacy violations can occur. Privacy can be seen as an individual right. Since individuals differ, the definition of privacy as well as the invasion of privacy will mean different things to different people. The aim of empirical research described in this paper was to investigate individual’s attitude toward privacy issues when shopping online and/or when using Internet banking services. Furthermore, we wanted to investigate the relationships between different factors that can influence user’s online privacy perception. The research results have shown that there is a connection between respondents’ privacy perception and their concerns about information that are collected during their online activity. There is also a connection between respondents’ privacy perception and their concerns about how government and current regulations protect their privacy.
Keywords
communication; online shopping; internet
Hrčak ID:
79923
URI
Publication date:
22.3.2012.
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