Preliminary communication
On Social Inequality in Tourism Development and Tourist Marketing of Postcolonial Sri Lanka
Boštjan Kravanja
; University of Ljubljana, Faculty of Arts, Department of Ethnology and Cultural Anthropology, Ljubljana, Slovenia
Abstract
The article initially deals with the question of how the historical relations between Sri Lanka and the West are perpetuated through present-day tourism development and tourist marketing. The main question of the text is, how the orientalist and colonial forms of discourse, which have shifted to contemporary meanings of development and value regimes of tourist marketing, are generating and perpetuating social inequality not only between Sri Lanka and "the West", but also between the Sri Lankan state and its citizens. The article discusses the power of such discursive relics of Western colonialism, which are embedded in large-scale tourism development conceptions and tourist marketing, and presents certain ways of their surpassing.
Keywords
Sri Lanka; development; tourist marketing; colonial discourse; social inequality
Hrčak ID:
93968
URI
Publication date:
20.12.2012.
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