Original scientific paper

Environmental Issues from Hollywood Perspective – Celluloid Utopias and Anthropocentric White Patriarchal Capitalism

Zdenko Zeman orcid.org/0000-0002-3005-0995 ; Institute of Social Sciences “Ivo Pilar”, Zagreb, Croatia
Marija Geiger Zeman orcid.org/0000-0002-1192-4722 ; Institute of Social Sciences “Ivo Pilar”, Zagreb, Croatia

Abstract

Films function both as powerful artistic forms and also as multi-layered texts, which transfer certain semantic-axiological contents to the audience. These contents articulate different values and ideological and worldview “messages”. Many theoretical and critical analyses have shown that science fiction films are a kind of vision-holders of the perception and evaluation of nature by the future society. These preoccupations – describing actual environmental problems and dilemmas – are particularity not only of SF films; there is quite a number of films that range from ecocentric to anti-ecological worldviews. The paper considers connections between bioethical problems and film industry by analyzing crucial topics in James Cameron´s Hollywood blockbuster Avatar, with special emphasis on their presentations and interpretations of nature, technology, race and gender.

Keywords

films; Avatar; environmental worldviews; anthropocentrism; nature; technology; race; Other; gender; capitalism

Hrčak ID:

94709

URI

https://hrcak.srce.hr/94709

Publication date:

1.10.2012.

Article data in other languages: french german croatian

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