Market-Tržište, Vol. 26 No. 2, 2014.

Table of contents

Full text

Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory (page 147-162)

Vrednovanje ljestvice praksi održivog razvoja korištenjem Bayesovog pristupa u teoriji odgovora na zadatke (page 0-0)

Martin Hernani Merino, Enver Gerald Tarazona Vargas, Antonieta Hamann Pastorino, José Afonso Mazzon
Review article

Teorija racionalnog izbora i ovisničko ponašanje (page 0-0)

Rational Choice Theory and Addiction Behaviour (page 163-177)

Miloš Krstić
Preliminary communication

Primjena teorije planiranog ponašanja u kupovini ekološke hrane (page 179-197)

Applying the Theory of Planned Behavior in the Purchase of Organic Food (page 0-0)

Linda Martić Kuran, Mihić Mirela
Preliminary communication

Novi svijet za marketing muzeja? Suočavanje sa starim nedoumicama pri izazivanju novih tržišnih prilika (page 0-0)

A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities (page 199-214)

Tanja Komarac
Review article

Poslovni potencijal Noći vještica: prodaja i trendovi (page 0-0)

Business Potential of Halloween: Sales and Trends (page 215-225)

Wadim Strielkowski
Review article

Uloga sociodemografskih karakteristika i životnog stila potrošača u određenju sklonosti kupovini (page 227-244)

The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency (page 0-0)

Ana Slišković, Ivan Zebić, Ljiljana Gregov, Matilda Nikolić
Preliminary communication

Kirby L. J. Shannahan, Rachelle J. Shannahan, Alan J. Bush: Salesperson Coachability: What it is and Why it Matters (page 245-250)

Irena Zenzerović
Case report

Uvodnik (page 0-0)

Editorial Preface (page 0-0)

Đurđana Ozretić Došen
Editorial

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